![]() ![]() Think of companies you admire and imagine how you could improve their products. Related: 10 Characteristics of Successful Entrepreneurs What Can I Improve About This?įor every successful product offering, there's a multitude of ways to make it better. There are countless industries and companies whose offerings are inaccessible to certain market segments or during specific periods. They called it AirBed and Breakfast, which later became Airbnb.Ĭhesky and Gebbia noticed hotel rooms weren’t easy to book during large events, recognized a business opportunity, and devised a solution to fulfill a need for accessible, short-term lodging. “They decided to list online three air beds in their apartment for people coming to San Francisco for a design conference.”įrom there, they added a third member to their founding team, Nathan Blecharczyk, who built the platform for connecting people with spare rooms to travelers needing a place to stay. “Chesky and Gebbia observed how hard it was to find housing during big local events,” Sahlman explains. The founding of Airbnb by Brian Chesky and Joe Gebbia is an example that HBS Professor William Sahlman uses in the online course Entrepreneurship Essentials. There are many useful products and services that aren’t readily available to the entire market, creating an opportunity to produce a similar, more accessible product offering. Related: Jobs to Be Done: 4 Real-World Examples Can I Make This More Accessible? Every “job” presents an opportunity to create an easier way to get it done.īy centering your business plan on a particular need, you can increase your chances of building a profitable business. Look for these kinds of opportunities in your own life. “We call it a ‘job’ because it needs to be done, and we hire people or products to get jobs done.” “A ‘job to be done’ is a problem or opportunity that somebody is trying to solve,” Christensen says. This method of creating a product to fill a need can be viewed through the lens of Harvard Business School Professor Clayton Christensen’s jobs to be done theory, which he presents in the online course Disruptive Strategy. By preparing meal kits that directly fulfill busy people’s needs, this idea has seen major growth.Ĭheck out our video on how to come up with innovative business ideas below below, and subscribe to our YouTube channel for more explainer content! It started with a need to make meal planning and grocery shopping easier. For example, HelloFresh has taught people how to cook and provided tools to prepare meals more efficiently. The most innovative businesses have flourished from simple ideas. Related: How to Identify an Underserved Need in the Market In this case, the need is to create a product or service that makes people’s lives easier. One place to start brainstorming potential business ideas is by asking yourself, “What task can I make easier?”Ī common denominator for successful businesses is their ability to fulfill customer needs. How to Come Up with a Business Idea Is There an Easier Way? ![]() So You Want to Be an Entrepreneur: How to Get StartedĪccess your free e-book today. Here are some thought-starters for coming up with innovative business ideas and examples of how entrepreneurs have used them to build successful companies. As your thoughts flow, jot them down so you can later prune the list to focus on your strongest concepts. Remember the golden rule of brainstorming: There are no bad ideas. If you’re interested in being an entrepreneur, brainstorming ways you can satisfy needs and solve problems is a good place to start. By definition, entrepreneurs seek to fill a need in a new way.įor aspiring entrepreneurs, however, generating strong, novel business ideas can be challenging. Entrepreneurship is the pursuit of opportunity beyond currently controlled resources.
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